What is a responsive website and why do you need it?

You can hear marketers shouting 'Mobile first', but what does this actually mean? More than 50 percent of visitors surf mobile, so make sure your website looks good and is especially user-friendly on mobile phones. It is important that your website adapts to the narrow screen of a mobile phone when opened on a phone. The site therefore adapts to the screen on which it is viewed.

There are different types of responsive sites:

A RESPONSIVE CODED WEBSITE:

• This website is responsively coded and automatically adapts to the screen size of the device.

• Every page is unique.

• There is no separate page coded for mobile or desktop.

• All link value is kept within one domain and there is no need to set up redirects. Is the search behavior of your target group different on mobile than on desktop? Then better make another choice. There are also no separate settings for the loading time of the pages on each device.

DYNAMIC WEBSITE:

• These websites always stay within the same url and the link value is preserved.

• Every page is unique and you can offer a good user experience for mobile because you can offer different content.

• Dynamic websites have a higher layout cost and also cost more to maintain.

MOBILE WEBSITE:

• You recognize this when you are routed on your phone to an url that ends in …/mobile.

• This is a separate website for smartphones on a separate subdomain to which visitors are redirected.

• A mobile website is relatively easy to implement and offers good UX because you can offer mobile surfers a different, more concise page content.

Disadvantages are that there is often duplicate content and that the link value is divided over 2 domains. This website is also quite expensive to maintain. In the meantime, Google has also switched to mobile-first indexing, which means that it only indexes and ranks the mobile websites in the SERP. So mobile first.

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