You can sell top products or write the most amazing texts, but if your website is not user-friendly, buyers will not like to stay on your website and all the effort will be for nothing.
Here are some tips to make your website inviting to your target audience and increase usability.
1. KNOW YOUR TARGET AUDIENCE
Know who you are designing your website for. Are they busy people? Do they surf with their mobile or their desktop? What is their lifestyle? Get to know your target audience and get inside their heads. Try to make everything so logical and chew it up so that visitors don't have to think about it.
2. LIMIT THE NUMBER OF CLICKS
Reference is often made to the '3-click rule', make sure that your visitor can reach his desired content in 3 clicks, but do not stare at this blindly. Structure and logic are above.
3. STRUCTURE YOUR RUNNING TEXTS
• Keep your texts clear and scannable
• Use titles, intertitles and bullet points
• Post images
• Provide clear clickable links/buttons
• Don't be afraid of white. White ensures peace of mind of your visitor and is more stylish
4. FORMS ARE NOT A CROSS QUESTION
We all want to learn as much as possible from our new customers but remember, a user-friendly site is an 'easy' site. Try to only ask for the information you really need for the next steps in your plan. Try other ways to collect the remaining data later.
5. LIMIT YOUR WEBSITE LOADING TIME
There is nothing more annoying than a slow website. We live in a world of instant gratification, we want everything and we want it now, admit it. People have become impatient, keep this in mind when optimizing your website. No less than half of the internet users expect a website to load within 2 seconds.
If this is not possible within 3 seconds, 40% will have dropped out. This not only ensures less conversion, but also a higher bounce rate, which means that you will score less high in the search results.